Redesign the BMW.com.cn Homepage:

Since its 2016 launch, the .digital version of BMW.com.cn has been updated several times, but its design now feels out of touch.

Task: Redesign the homepage to both match BMW's iconic style and modern design trends.

"Need modern design ideas? Check out the smartphone websites.”

Combining BMW's iconic design language with the design style of mobile websites, we've created a fresh design for the BMW.com.cn homepage."