Little red riding hood WORK Belief in Dragons WORK Emotion: The Universal Language WORK Make the world a safer place WORK The pride of a creative WORK A BMW commercial made with Danmaku WORK AN EMPTY BANNER FROM BMW? WORK BMW China: Let the system do the projects. WORK READ MORE BLOG Western AI vs. Eastern AI BLOG In the Age of AI: Work from the Demand Side BLOG What is digital marketing? BLOG How to structure a 30+ creative team in China? BLOG Gen Z in China: The slowing down generation BLOG Where are the big campaigns? BLOG ABOUT ME