When I entered the creative industry, I thought account teams missed what clients wanted.
That changed when I interfaced with clients. Many seemed unsure about their needs.
Even on the client side, the ‘Alpha’ folks seemed lost.
“What is truly needed?” AI magnifies this question.
It’s not only about creating a on briefing concept; it’s also about execution. For example:
GPT writing a script requires clear guidelines.
Midjourney generating an image needs a concise prompt.
Training a Stable Diffusion Lora demands knowing its purpose and data requirements.
AI doesn’t end creativity. It compels us to focus on deep thinking rather than mechanical execution. The future lies in understanding people’s needs, forging connections, and genuine original creation.
The creative industry should focus on understanding needs.
Are we truly equipped?
Deep thinking is harder than everyday tasks, which you can do while listening to music. Unlike tasks with clear progress, deep thought is full of uncertainties. True laziness? Always acting, never reflecting.
Old habits and busy days keep creatives from trying new AI tools.
Our education teaches us to ask “How?” not “Why?” We’re trained to solve, not question.
Working from the demand side seems alien and daunting, but it’s crucial for our future, especially with AI. Only those who embrace it will thrive.
How can we overcome this challenge?
Feel Yourself: We have a more direct line to our feelings than any AI. Emotions can guide what we truly need.
Always Question ‘Why?’: When you hit a roadblock, return to the start. Dive into the ‘why’ behind each step to ensure you’re headed the right way.
Embrace AI Tools: Mastering communication with AI is crucial. Understand its intricacies to wield it effectively and align with your goals.
AI’s arrival is like the Industrial Revolution, opening many doors. But history tells us, only a few will truly make the most of it.
