Mini-program, H5, landing page, mini-site, banners, flash…
Nobody cares anymore.

ATL agencies craft key visuals and videos, social agencies handle daily operations. Digital agencies are left in a murky role.
What’s the value of digital agencies?

Here comes the tough question:
What even is digital marketing?

Today, users flock to major social platforms, confining brands to the platform’s rules. Digital platforms become backup strategies, reducing digital marketing to collateral design or website operations.

Digital marketing is seen as a messaging tool, not a business solution.

There have been innovative campaigns, but usually initiated by the clients themselves.
Success in this space demands not just creative skill and tech prowess but also profound business acumen. Beyond that, collaboration across multiple departments and the backing of top-tier decision-makers are vital. However, the effort can be overwhelming. It’s daunting even for a brand’s marketing director, let alone agencies.

Still, for agencies, nurturing digital capabilities remains a contingency strategy.

AI will redefine the media environment; its impact will unfold over time.

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Defining JvM Tech in China, I created this engraving: Creativity + Technology.
It nods to the past, channels the spirit of ancient printing, yet captures modern digital marketing’s essence.