What truly brings pride to a creative?

Is it client approval?

Iconic masterpieces?

Shelves of awards?

 

Not for me.

 

Financial security? Not in this industry.

The Mad Men era’s glamor? Long gone.

So, what’s left?

 

It’s a game.

One I’ve conquered.

Yet, I replay it—over and over.

Faltering, starting afresh.

 

Setting new records?

That’s not the essence.

It’s the thrill in every move.

 

This is the game: A feature video for the BMW Reversing Assistant.

A 3-year journey.

Over 50 ideas shelved.

Creatives burning the midnight oil.

Some left, while others filled their shoes.

This journey is my true pride.