Video for AI deepfake detection feature of Honor MagicOS 9.0
Task:
With deepfake scams on the rise, familiar faces in video calls can easily deceive. The deepfake detection feature in the new MagicOS 9.0 spots face-swapping and alerts you instantly. Create a 30-second feature video to showcase this.
Idea:
We created a 30-second feature video reimagining Little Red Riding Hood. In this modern twist, Little Red recognizes the Big Bad Wolf’s disguise during a video call, thanks to MagicOS 9.0’s AI Deepfake detection feature, and escapes just in time.
For Honor, a brand known for its product-focused communication style, using a metaphorical concept was a bold move. However, thanks to the cleverness and simplicity of this idea, we ultimately brought it to launch. Special thanks to everyone who made it happen: DaWang, Martin, Frank, Lily, Sonia, Brianna, and, of course, my clients Michael and Wanqi.
