Both a Design Library and a Style Guide for all BMW platforms in China.

The Challenge:

China's unique digital arenas mean a PDF style guide from AG doesn't suffice.

Achieving design consistency across platforms and aligning with clients and third parties quickly is the goal.

The Solution:

We unified design standards and created the BMW China Digital Style Guide in Sketch format. It combines BMW global CI with China's mainstream platform UI features. The Style Guide ensures brand UI/UX consistency and increases design efficiency by allowing direct selection of standard BMW components for specific projects.