Challenge:
BMW’s Shy-tech: Technology takes a backseat, seamlessly integrating with the user’s experience, appearing only when needed. How do we communicate this abstract concept to the public?

Idea:
In the crowded digital landscape, we took a unique approach for BMW: starting with a blank banner ad. As time goes on, Shy-tech content appears. Curious users can click to dive deeper, experiencing Shy-tech in a fresh way.

Team: YangZhao, Ali, Ziyi.