CNY Digital idea from BMW

Every creative individual in Asia is familiar with the routine task of crafting Chinese New Year (CNY) ideas. With heartwarming advertisements flooding the scene, standing out becomes a challenge.

To distinguish ourselves, we integrated the traditional Chinese craft of “吹糖人” (which involves shaping viscous syrup by blowing into it) into the digital realm.

Users can create personalized gifts by blowing into their device’s microphone, mimicking the conventional experience. They can also customize their creation using preferred molds and subsequently share it with friends, accompanied by heartfelt blessings.